"We've had excellent results from the training we've been doing with Ian and within these first 4 months alone, the sizes of the projects we've secured have risen exponentially. Much of the credit for this can be attributed to our Sandler training with Ian, which is currently showing an ROI (return on investment) of around 4000%."
Rosie Hatton – Business Owner
"Working for a small business, my primary concern was in growing the sales pipeline to a sustainable volume. I was nervous that corporate marketing wasn't generating enough leads, and worried about a low close rate. The Sandler Selling System helped in breaking down these problems into individual elements and defining the behaviours needed to resolve them. Ian Blackshire's Sandler reinforcement training was instrumental in my adoption of these behaviours and led to 50% growth in y/y sales volumes. I'm grateful to Ian and the Sandler Selling System for the benefit to me and my business."
Robert Limbrey – Sales Director
“It is seldom in my experience of business today that an indiviual can make such a positive impact, I mean this clearly as Ian is providing a service to my business, staff members, but also on a personal level. Ian consistently rises above all expectations, investing his energy and knowledge in a truely professional manner. Results from his unique programme are tangible from a very early stage, making a positive difference to the direction and success of my sales team, and ultimately business success.”
Nick – Business Owner
“In the six month period March 2009 to August 2009 our company has doubled its turnover - these results speak for themselves. We achieved these results during a recession and selling to a depressed retail sector. I would have no hesitation in recommending Sandler to anyone who wants to grow their business.”
James – Managing Director, RMS
"I have friends who are in a variety of sales roles, and without exception they all shared their personal horror stories with me as soon as they knew I had accepted my current job in sales development. However, what they didn't have was training, help and support from Sandler Training. From day one I have found the training exceptional, the material comprehensive and compelling, and the results outstanding. I can't understand why sales companies would mess about with anything other than Sandler".
Rishi - Business Development Manager
"After a life time of selling, I have found the Sandler approach a revelation. The style, training and coaching have been an inspiration, and within 2 months I am winning more deals and importantly getting a higher sales value."
Jason Kerr - Director, Science Exchange
"Twelve weeks ago my manager of corporate sales started the Sandler Selling System President's Club. The change in her is remarkable. Not only has she learned and utilized new and innovative sales techniques, she has become a much more confident, positive individual. Her Tuesday morning meetings for the last 12 weeks have energized her. She has become a much more assertive salesperson, going after big accounts that are tough sales. And she's getting the sale time after time."
Lisa Craig - Weight Watchers
“One of our prospects had been looking at different solution providers for 3 months and we had been unable to secure the order. I spent one hour with Ian working on pre-call strategy and then immediately telephoned the prospect. The conversation went exactly as Ian had suggested and using the Sandler techniques I have learnt, we secured an immediate order for £9,000.”
Jim – Microsoft Channel Partner
“My sales cycle has been cut in half, my pipeline only has highly qualified prospects not time wasters and I am proud to be a sales person again”.
Sharon – Account Manager.
"After only my second lesson, I found myself with a prospect whose interest in my company was 'going south.' On the spur-of-the-moment, I dropped in at the prospect's office. Using only the two ideas I had just learned, I walked out 45 minutes later with a signed contract and a check! Sandler has helped me, a computer professional with no sales background, to increase my sales by 500 percent in less than one year; more than double my average price; sell to a higher-level clientele; and stop being an unpaid consultant."
Jack Reinhart - Creative Internet
“After working with Sandler for 4 months I am 40% over my annual sales target”.
Emma – Business Development Manager.
"Just a quick note to share with you my thoughts on the Sandler Sales System as I genuinely feel I am starting to "own" it. Last week I presented to a luxury goods manufacturer, prior to the meeting:- - I made sure I was invited - an up-front contract was used - budget was checked - pain points identified The presentation went great and after a second up front contract a 10k order came through yesterday. So that's a one week turnaround time from presentation to receipt of PO. Frankly this is unheard of in France and I am adamant that if it wasn't for going through the Sandler Submarine stages there is no way the order would have "driven itself" like it did! In summary, I realize that the training is an investment to the company but I wanted to communicate to you directly that I personally feel it works."
Jonathan - Developer Tools.
“In my first week I changed my presentation format and received an order immediately for £3,000 and a request for another £5000 of product”.
Nic – Business Development Director.
"Put simply, Sandler makes our sales personnel look very different to prospects than our competition, who are using a potpourri of classic sales pitches. I commend you and your network of Sandler Trainers for the consistently solid training we have received. As you can probably tell, First Capital remains committed to the Sandler system"!
David - First Capital
"After a few sessions with Sandler, our cold calling approach was fundamentally changed by incorporating the "up front contract", "pain" and "30 second commercial "concepts. The result is that we now (almost!) look forward to the cold calling, rather than putting it off and making excuses, and even better, it works a treat. My sales people can now consistently generate firmly agreed, highly qualified sales appointments. However, it wasn't just the techniques that helped, but also the attitude and drive which Sandler instilled in us. The combination of attitude and technique training, delivered over a period of time, is hard work and time consuming, but above all else, it works".
Trevor Leadbetter - Sales Manager , VTP Ltd
“A very rare training session where I was never bored and always focussed on the material. I now have a proper structure in our business”.
Elaine – Director & Company Owner.
"Traditionally we would talk to everybody about our business and what we thought they wanted to hear, gathering information and chasing people. We did OK, but I knew we should be doing better. It seemed we had trouble talking to the specific people who understood our products and services and as a result were not working smartly. Sandler training has changed that. We now understand how to extract the people that want what we have, and when we get in front of them we know how to spend our time well and quickly establish whether we are going to do business or more importantly not. It's OK to get a No, it saves pestering uninterested prospects, and its great to get a Yes, at least you know what you are doing will probably bear fruit! I hope Sandler are not too successful otherwise our secret may be out".
Stuart - Business Owner.
"I have worked in sales now for around fifteen years and by my own admission, for most of that time I was what you might describe as an "old school salesman"! I was reasonably successful, but spent a lot of time chasing customers, giving away my expertise and information whilst being treated poorly by potential customers and buyers. I must admit when I started at Sandler I was very sceptical, and I couldn't get my head around many of the principles. It took a while for the information to trickle in, but I jumped in with both feet, and proved that you can teach an old dog new tricks! My sales approach has completely changed, for the better I might add! I no longer chase customers, they come to me. My sales revenue has risen dramatically, along with my self esteem! My communication skills have improved greatly and I have learnt the importance of listening intently to my customers individual requirements. The skills gained at Sandler have also enriched my personal life and have opened my eyes to a completely new way of thinking. In a nutshell I would wholeheartedly recommend this training to anyone, in any walk of life. My only regret is that I didn't discover Sandler when I first got into sales, who knows where I would be now.........? Thanks again Sandler".
Mark Valentine - Sales Director, Universal Tanker Services
“Excellent presentation picking out the old ways of selling and replacing them with new effective ways. This seminar was truly all about increasing business in the modern world”.
Tom – Sales Director.
“After the 2 hour seminar we completely changed our sales proposals. To date we have had an amazing 100% closing ratio”.
Melony – IT Sales Director.
"The Sandler technique is a unique way of qualifying and succeeding in your selling process. The techniques are supported with a fully comprehensive training, development and coaching programme that ensures implementation and behavioural change in your team. This provides measurable success from your investment. Sandler Training is a program for those that are serious about winning in business".
Mel Harris - The Training Tree
"Our sales reps really needed a system -- a track to run on. We tried all of the 'as old standards,' but in the end, we always reverted to our old habits.... With Sandler on our team, the sales reps and sales managers feel we have a discipline that saves a lot of time and helps us qualify our prospects better. The proof lies in the fact that our closing rates have improved, the sales cycle is shortened, fewer quotes are going out to unqualified prospects and we can now more effectively handle the bid wars with the competition."
Barry - Sales Manager ADT Security
"Sandler delivered the most challenging, comfort zone obliterating, uncompromising, and yet outrageously productive and eye opening three hours of sales training I've ever had. If you want sales training that merely makes you feel good, yet does not contribute to your sales, run away fast!"
Ashley Dean - General Manager, Expedition Kit Ltd
"When introducing a new product to a niche market we needed to plan a deliberate growth in revenues, we also realised it was time to introduce a more systematic and measurable approach to sales. Our sales were doing well, but there were still difficulties in looking different from the competition and some sales approaches were producing inconsistent performances. I chose the Sandler Sales System which is helping us build a highly effective, motivated and forward thinking sales team that looks and behaves very differently to the competition in the market place. We are now on track for a massive increase in sales revenue for the current financial year and have a very exciting pipeline developing for the coming year".
Bob Smart - Head Of Business Development, UKN Group
“If your looking for pragmatic advice and support when it comes to sales Iain is your man. We've been fortunate to get Iain to support our sales training activities and his relentless and consistent approach has been a big help in helping us drive the sales side of the business.”
Sarah - Business Owner
"Before working with Ian and adopting the Sandler approach, we had been struggling. The market was so focused on price, requiring us to seek and produce an enormous amount of bids and tenders, to close business. Thankfully by working with the Sandler sales process, combined with all its methods; we have been able to re-address our approach to winning sales, and generating qualified business. Both Ian and the Sandler process have been instrumental in helping us to manage the change, and get the results we need to succeed".
Adam Harsant - Sales Director, Gemini Tec
"We were battling to make cold calls consistently and our clients were trying to push us down on rates. We are now making effective cold calls, using a dignified approach that makes us look different from the competition, meeting many more qualified companies and have even managed to increase our rates. This Sandler stuff really works and I am actually having fun doing it too!"
Natasha Waas - Director, Charity People
"Quite simply, our trainer demonstrates that untold millions of man hours of sales experience has been distilled by Sandler into a methodology that will deliver results more quickly than any other route I have seen".
Greg White - Director, Head of UK Finance Sector - Symantec Corp.
"I had the belief I was better than my competition at what I delivered but found I was falling into unpaid consulting that often lead to us competing on price. Sandler has led me to new confidence and ability to break this costly pattern, retaining my dignity and ultimately bringing in more quality business at higher average order values".
Lisa Oliver - Managing Director, Stedman Oliver [Creative]
"Our choice to work with Sandler has been an investment decision not a budgetary one. In today’s economy results are what counts and for us ROI has been proven by following the Sandler principles".
Phil Jones - Director, Timewatch Software
"Sandler training provided a clear and structured to the tools needed for a successful Sales person. The knowledge I gained from the training has allowed me to see clearer what's needed to help improve the Sales performance within the organisation and the steps needed to get there. All in all, it is the best session of its kind I've participated in and only a quarter the time taken".
Stuart Grant - FS Business Development Director, Sybase
“However experienced one is, training is never a wasted pursuit and as either a refresher on lapsed disciplines or new techniques the Sandler sales and business development content is an excellent framework through which the odds of success can be significantly improved”
Nigel Harwood - Intel
"Although not a natural sales person, I have always tried to succeed on passion and experience in front of customers. My biggest problem was 'unpaid consulting' and getting customers to decide after I had invested loads of time. The Sandler training fits comfortably with my approach but I now know how to gain control in sales situations, qualify properly and put my efforts - at the right time - into those deals that I can win. The best personal investment I have made, and I always come away motivated from the coaching sessions"
Haider Felaiki - Managing Director, Monde
"The training was refreshing, and an eye-opening experience, prompting the development of practical, applicable and most of all effective skills and techniques. The regular coaching that followed ensured the techniques and skills learned during the training were refined, well practised and continually utilised rather than forgotten. I would definitely recommend this training".
Andrew Steele - Business Developement.
"Moving into a sales role was a complete change in career direction for me. Sandler Training have helped me mould the role I was not delivering on. The unconditional support on offer was unique in that day or night Iain was always available for advice either via telephone or email. The success of the training relies heavily on delegate involvement, Iain is a wonderful facilitator, using individuals examples to demonstrate how sales works and more importantly why. The course material is of a very high quality, and caters for all learning styles, with summary information, detailed chapters and exercises alike. I thank Iain greatly for his commitment and patience during the learning curve we undertook together in changing me from a "buyer" to a "seller".
Emma - Business Development Manager
Before meeting Ian and using Sandler, I was constantly made to jump through ever more hoops to meet the demands of my prospects. Ian's training made me realise just how well the prospect really controlled my sales process, as a result of Sandler the balance has completely changed.
Using the Sandler sales system and techniques the percentage of enquiries to order has increased with a reduction of quote preparation. I would consider this wholly due to learning how to be more effective in qualifying which prospects have a real need that I can offer a solution for, and have a budget that a decision can be made about.
Through improving the supplier prospect communication and keeping the prospect aware of the process this has changed my life from busy, over stressed sales servant to successful professional solution provider. I just wish I had started this course many years ago.
![]()
Nick Aikenhead, Managing Director - Alpma UK Ltd