Sandler Brief
SandlerBriefs are stories and scenarios that offer advice and tips on becoming a more productive salesperson by recognising and overcoming common mistakes made by most salespeople. With topics ranging from how to continuously keep productivity up, the need to know everything about your business and industry and what you can learn when a prospect says “no,” SandlerBriefs will help both sales people and management identify and correct the behaviours that are limiting productivity.
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"The changes in my sales approach and success have been unparalleled. I have shortened my selling cycle and improved the quality of the sales interviews. Instead of haggling over price, my prospect meetings have an almost therapeutic quality to them. The 'up-front contract' and 'pain funnel' questions are the two techniques responsible for this dramatic change. In less than 60 days, I have seen a major change in the way in which we conduct sales.... This has resulted in a 40 percent increase in December 1999 year-on-year sales."
Don Osborne President, The inQuartra Companies